About us
Distribution runs on WhatsApp.
The software never caught up.
Across India, orders between distributors and the shops they supply already happen on WhatsApp — as voice notes, as photos of handwritten parchas, as messages like “bhaiya 20 parle g, 10 surf bhejo jaldi”. Someone at the distributor then retypes all of it into Tally.
That retyping is the problem we are working on. FlowKartAI reads the conversation the way a person would, turns it into a structured order, and hands your accounting software something it can import — without asking a single retailer to change how they order.
How we work
Meet retailers where they already are
The average kirana owner will not install another app, and should not have to. WhatsApp is already open on their phone. Everything we build has to work inside a conversation, in the language they actually type.
No markup on Meta's rate
We charge for our software, not for the privilege of passing your messages along. You pay Meta's standard conversation rate, and nothing on top of it to us.
Your data stays yours
Your catalog and your retailer list are the business. We process them to run the service and for nothing else — no resale, no training models for anyone else's benefit.
Say what is true, including when it is unflattering
We are pre-launch. We have no customers yet, no security certification and no uptime SLA. You will find all three stated plainly in our policies rather than dressed up.
The company
FlowKartAI is a product of Grentholix, operating from India and building for Indian distribution first — GST, Hinglish, Tally, UPI, credit ledgers and all. The same product then extends outward to markets with the same WhatsApp-led ordering behaviour.
We are small and pre-launch. There is no sales floor and no support queue: the person who replies to your email is the person building the thing.
Who is behind it
A small product and engineering team working on this full time, based in India. Between us we have spent enough time inside distributor back-offices to know what a day of order entry actually looks like, and enough time in code to be dangerous about removing it.
We keep the team page light on purpose. What matters at this stage is whether the product does what we say it does — and you can judge that from the writing below and from the demo, both of which are free.
What we have written
20 articles on distribution economics, GST compliance and putting AI in front of retailers.
Reorder Prediction: What a Forecasting Model Needs That a Rule Doesn’t
How to Evaluate an AI Vendor Pitch Without a Technical Team
WhatsApp Template Categories: Utility vs Marketing, and What They Cost
Reorder Point and Safety Stock, Worked Through Properly
A System for Recovering Udhaar Without Damaging the Relationship
Setting Retailer Margins That Actually Move Stock
How to Calculate Distributor ROI (And Why Margin Misleads You)
Tally vs Busy vs Zoho Books for a Distribution Business
E-Way Bill Rules Every FMCG Distributor Should Know
GST on Biscuits, Soap and Namkeen After the 2025 Reform
How Indian SMBs Actually Adopt Technology
GT, MT and Q-Commerce: Choosing a Channel Mix in Indian FMCG
Three WhatsApp Workflows That Move Money in B2B Distribution
Seven Growth Tactics for Indian FMCG Distributors, Ranked by Effort
GST E-Invoicing for Indian Distributors: A Compliance Checklist
Connecting Tally to WhatsApp: What Actually Works
Why Your Commerce Chatbot Needs to Understand Hinglish
AI in B2B Distribution: What It Changes and What It Does Not
FMCG Distribution in India: Fixing the Four Leaks in a Beat
WhatsApp Business API for Indian Merchants: A Practical Setup Guide
Get in touch
Questions about whether this fits your distribution setup, or just want to tell us we have got something wrong? Both are welcome.